‘Dirty’ data in – ‘Dirty’ decisions out

Directors and managers in the non-profit and for-purpose sectors generally like to think of themselves as rational (evidence-based) decision-makers. As in most fields however, decision quality is often compromised due to unconscious (cognitive) biases, and other factors. Evidence and decision quality Data quality is a key determinant of evidence quality. In turn, evidence quality is … Continue reading ‘Dirty’ data in – ‘Dirty’ decisions out