Touchpoints and Touchstones for quality engagement

The importance of user experience (UX) has been a major theme of marketing, project management and design (affecting products and services of all kinds) over recent years. This has been expressed in numerous ways, but the customer (member, donor, client) journey and the employee journey are notable examples. Touchpoints on the journey Journey maps or… Continue reading Touchpoints and Touchstones for quality engagement

Identifying with purpose

When working with mentees, one of the key things I listen for is any statement beginning “I am …”. Such statements are a good indicator of how the mentee defines their personal identity. “I am …” statements often arise when discussing a mentee’s goals. I might first ask them to clarify their goals, and perhaps… Continue reading Identifying with purpose