The ‘Helpful Pedant’

Pedantry has a bad name. When we are nitpicking, finicky, or fussy, especially about trifling matters, we may be very annoying to our colleagues (and others). And yet … When we need attention to detail, precision, accuracy, or compliance with legal or best practice standards, a certain level of thoroughness is actually a prerequisite. Focal… Continue reading The ‘Helpful Pedant’

Touchpoints and Touchstones for quality engagement

The importance of user experience (UX) has been a major theme of marketing, project management and design (affecting products and services of all kinds) over recent years. This has been expressed in numerous ways, but the customer (member, donor, client) journey and the employee journey are notable examples. Touchpoints on the journey Journey maps or… Continue reading Touchpoints and Touchstones for quality engagement